The #1 Direct Message Fundraising Solution

Take Back Control of Social Media

Build next-level relationships with GoodUnited's direct messaging solution, fostering meaningful two-way conversations at scale.

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How it works

Insights

Attributed Facebook Revenue

New Landing Page

TOTAL REVENUE

FUNDRAISER PAGE

DONATION PAGE

AVERAGE CONVERSION

FUNDRAISER PAGE

DONATION PAGE

New Revenue

Revenue by Time Period

Custom Pages

Facebook Challenge Pages

One-Time Donations

$600K

$400K

$200K

Jan 24

Feb 24

Mar 24

Apr 24

May 24

Jun 24

Revenue Breakdown

$0m

Total Revenue

Custom Pages $1.2m

Facebook Challenge Pages $600K

One-Time Donations $600K

Grow Pages

New Landing Page

Donation Pages

Fundraiser Pages

Drafts

All

Active

Inactive

Drafts

Ad Grow Page

Published 8/12/23 - Active

$138k

Revenue

5.5k

Donations

$25

AVG Donation

10k

Visits

55%

Conversion Rate

Birthday Fundraiser

Published 8/12/23 - Active

$100k

Revenue

1.2k

Donations

$58

AVG Donation

4.3k

Visits

28%

Conversion Rate

Messenger Grow Page

Published 8/12/23 - Active

$100k

Revenue

800

Donations

$22

AVG Donation

2.2k

Visits

36%

Conversion Rate

Smiling man with a blue background, shown donation amount of $2K

Smiling woman with a yellow background, shown next to a donation amount of $1.5K

Smiling woman with a purple background, shown next to a donation amount of $3.5K

Trusted by organizations of all sizes, it has raised over $1 billion from 90% new supporters.

Start conversations that drive millions in extra revenue

Future-proof your fundraising by meeting supporters where they already spend time. Monetize your Facebook community while adding a powerful new channel to complement SMS, email, and direct mail.

New Supporter added through various Facebook interactions including Ads, Comments, and Direct Messages.

1. Acquisition Tools

Grow supporters in social networks! Add new supporters you can message in channel to message in-channel with single click acquisition tools perfect for websites, QR codes, emails, SMS & more.

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2. Profiles

Transform your anonymous social followers into known supporters! Truly get to know your social network supporters - who they are, what they care about, and what fundraising and donation actions are right for them.

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Cultivation message encouraging supporters to make additional impacts through donations.

3. Automated Flows

Deliver ongoing experiences that your supporters will love! Keep the donations flowing year-round with engaging, contextual, automated messages

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Fundraiser coaching introduction with messaging content and encouragement to reach targets.

4. Facebook challenges

What if peer-to-peer event fundraising went social? Direct ROI with no detours: skip the hefty costs and overwhelming resource strain with our turnkey social- first P2P fundraising solution.

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Congratulatory message for birthday fundraiser goal completion with suggestions for future involvement.

5. Birthday Fundraisers

Finally, a way to grow your Facebook birthday revenue! Simplify and demystify birthday fundraising, making it a yearly tradition for your supporters.

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Donation page with donor information and donation frequency for the Global Good Foundation.

6. Donation Pages

Increase donations in social networkswith ease! Provide frictionless donations on Facebook, complete with full data tracking and one-click convenience.

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Facebook fundraiser for Stop Soldier Suicide with donor interactions and support.

7. Fundraising Pages

Less friction = More fundraisers! With our fundraising pages your supporters can start a fundraiser with a single click and no need to leave Facebook.

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8. Messaging Templates

Save time and boost revenue with our proven social messaging templates! Donor welcome series, fundraising coaching, monthly giving campaigns & more - build your ideal supporter journey with ease.

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Giving Tuesday Campaign metrics showcasing total reach, attributed revenue, and major donor candidate segmentation.

9. Campaigns

Maximize your revenue with in-channel campaigns! Use campaigns to deliver timely messages about matching gifts, monthly awareness programs, ambassador opportunities, and so much more.

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Segmenting major donor candidates based on donation history and inviting them to make another contribution.

10. Audiences

Uncover your most valuable supporters! Determine what segment of supporters are making the biggest impact and then use our acquisition tools to connect with more of them.

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Filtering valuable supporters using specific criteria to identify and segment potential donors.

11. Segmentation

Reach exactly the right people with supporter segmentation! Blend the right mix of audience data and behavior to build perfectly targeted audiences

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Bar graph illustrating the revenue growth attributed to Facebook after integrating GoodUnited.

12. Reporting

Clear reports, clearer understanding! Unlock insights and amplify your impact with GoodUnited's social reporting tools. Effortlessly analyze data, track progress, and set new standards – all from the heart of social giving.

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A table showing the number of new subscribers through various communication channels like SMS, email, website, and Facebook Messenger.

13. Insights & Analytics

No more guessing, no more digging! Know exactly what moves the needle to increase supporters and revenue in social networks.

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A puzzle piece showcasing the integration of Meta with different communication methods such as email, messaging, and postal mail.

14. Integrations

Integrate social giving data into your CRM! Keep a constant pulse of your new supporter’s activity in your CRM to stay two steps ahead of their needs.

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Image showing donation conversion and thank you message for donating.

90% New Supporters at a Fraction of the Cost

Meet Supporters Where They Are: Engage audiences on social networks where they spend over 2 hours daily.

Grow Your Subscriber Base: Leverage passive strategies (default and main page opt-ins) and proactive tactics (Click-to-Messenger ads, QR codes).

Drive Engagement Effortlessly: Blend innovative approaches to attract and retain supporters seamlessly.

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5x Engagement with Real-Time, Interactive Conversations

Personalized Interactions: Create engaging, interactive conversations tailored to your supporters.

Real-Time Responses: Keep supporters engaged with instant, automated replies.

Proven Results: Achieve 90% open rates and inspire action from 30% of supporters—outperforming traditional methods.

Boost Engagement

Appreciation message for donation and mission story

Upcoming Giving Thursday reminder message

16x More Revenue Per Message

Flexible Giving Options: Empower supporters to donate on their terms—birthdays, year-end, or recurring.

Personalized Messaging: Send timely, one-click donation requests or links to your website.

Track Every Dollar: Gain full visibility into the impact of each message sent.

Increase Revenue

90-Second Insights: Unlock Exclusive Social Data

Instant Insights: Gain supporter data with direct messaging—90% of messages opened within 90 seconds.

Real-Time Analytics: Track engagement and donation activity in real time.

Enhanced Fundraising: Use actionable data to amplify results across all platforms.

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Giving Thursday campaign revenue update and donor contributions

Donation interface with donor details integrated from social media platforms.

Get data you can’t get anywhere else

Social was always supposed to be a two-way conversation. What do you wish you knew about your supporters? Now you can ask them. Plus we give you the tools to segment campaigns like nowhere else...

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Insights & Analytics data

Easy to use with real support

You’ll be up and running within 2 weeks, armed with step-by-step fundraising playbooks and supported by real experts who care.

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MEET OUR TEAM

Guides and playbooks for nonprofit organizations using Facebook for fundraising.

Overview of Giving Tuesday campaign with attributed revenue and total reached metrics.

ROI guaranteed

We’re so confident you’ll get value from GoodUnited that we guarantee your first year ROI - it’s that simple, GoodUnited is the missing piece of your fundraising puzzle!

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