Drive Better Results Before, During, and After Your Virtual Fundraising Events

Your events are high-effort. Let our Challenges on Facebook help you engage participants year-round, increase fundraising, and reduce manual work.
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GoodUnited is the trusted partner of leading nonprofits looking to maximize revenue in social networks
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american diabetes association's logo
the trevor project's logo
make a wish's logo
colorectal cancer alliance's logo
stop soldier sucide logo

You’ve Mastered Event Day—But What About Everything Before and After?

As an Events Leader, you’re responsible for executing flawless events and hitting fundraising goals. But…

Keeping participants engaged between events is a challenge

Manual communications are time-consuming and unsustainable

Fundraising drop-off rates are higher than you’d like

Post-event follow-up feels like an afterthought

One-time attendees rarely convert into recurring donors

What If You Could Extend the Life and Value of Every Event?

Facebook Challenges, powered by GoodUnited, are designed to solve the biggest gaps in your event strategy

Pre-Event Hype and Registration Conversion

We build momentum ahead of your event through interactive, challenge-based experiences that prime supporters to participate and fundraise.

During-Event Engagement

We drive participation with personalized, scalable messaging that keeps fundraisers connected and motivated.

Post-Event Retention

We turn your event’s energy into long-term giving by guiding participants into sustained relationships through custom messaging journeys.

Built for Events Professionals—Not Social Media Managers

Automated Personalization

Deliver 1:1 conversations at scale—no manual outreach needed.

Fundraising Activation

Tie registrations directly to peer-to-peer fundraising growth.

Retention Strategy

Transform attendees into recurring donors through guided follow-up.

Data You Can Use

Real-time insights into engagement, fundraising totals, and supporter behavior.

Low Lift for Your Team

No additional platforms, staff, or tech headaches.

Proven Impact for 
Nonprofit Events Teams

6x

Increase in peer-to-peer fundraising

40%

Participant-to-donor conversion rate

50+

Hours of manual communication saved per campaign

“GoodUnited turned our event participants into fundraisers—and our fundraisers into year-round advocates. We’ve never seen engagement like this.”
— Events Director, National Nonprofit

Simple to Launch.
Powerful in Results.

Schedule a Strategy Call
1

Book a strategy session

2

We design your Facebook Challenge around your upcoming event

3

Our team runs the challenge with proven messaging and automation

4

You see better participation, more fundraising, and stronger retention

Frequently Asked Questions

1.

Do I need to change my current event process?

Not at all—Facebook Challenges complement and extend your existing campaigns.

2.

How much time will this take my team?

We handle the setup, messaging, and engagement. Your team stays focused on the big picture.

3.

What kinds of events does this work with?

Walks, runs, galas, auctions, hybrid events—you name it.

4.

Can this help with stewardship and retention?

Yes. Our journeys keep supporters engaged well after your event ends.

Your Events
Deserve to Do More

You’re already putting in the work to create amazing experiences. Let’s make sure you’re getting long-term fundraising results from every attendee.
Book a Strategy Call

The fundraising event conversion playbook

Challenges on Facebook are the new standard in digital-native fundraising. They combine the best of peer-to-peer, social engagement, and community-driven impact.
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