We're big advocates for creating a separate landing page on your website for Facebook fundraisers. In fact we think it's so important that it's our #3 tip for turning Facebook fundraisers into sustainable income.

What to Include

A landing page can serve as a user guide for people who want to start a fundraiser for you. Be sure to provide:

• Tips for helping them reach their goals
• Tools for creating a motivating, engaging fundraiser
• Brand guidelines

Tips that are proven to help fundraisers reach their goals include:

• Personally inviting close friends and family to donate first to help build momentum
• Adding a personal reason for the fundraiser
• Sharing an impact statement from the organization

Tools include:

• Three to five web-ready photos fundraisers can download and use as their campaign's cover photo
• A short, motivating impact statement
• A short description of what your organization does
• Brand guidelines

Put these tools and tips behind an email address wall so you can add fundraisers to your CRM system. They've already taken action and shown interest in your organization; most are glad to share their email address in exchange for tools that will help them reach their goals.

Here's an example of a landing page from our How to Create a User Guide blog post: