Playbooks
GoodUnited Social Media Fundraising Playbooks
Facebook Birthday
Birthday Fundraiser Playbooks
Designed to help give you an in-depth understanding of the process behind the planning, launching, and optimization of your Facebook Birthday Fundraiser campaign.
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facebook memorial
Memorial Fundraising Playbook
Designed to provide coaching, guidance, and support to individuals creating fundraisers in memory of their loved ones.
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Facebook seasonal giving
Seasonal Giving Fundraiser Playbook
Designed to help give you an in-depth understanding of the process behind the planning, launching, and optimization of your Seasonal Giving Fundraiser campaign.
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GoodUnited messenger journeys
Core Messenger Journeys Overview
Designed to help explain how our Core Messenger Journeys work and the overall life cycle of a subscriber.
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ORGANIC SUBSCRIBER ACQUISITION playbook
Organic Subscriber Acquisition
Designed to give nonprofits a clear path for creating acquisition links in GoodUnited that help convert anonymous social media followers into subscribers through a major event like a Challenge.
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Screen with revenue charts, bar graphs, and statistics for social media fundraising.