In today’s crowded digital world, cutting through the noise to truly connect with supporters is harder than ever—especially for healthcare nonprofits. When you’re working to fund life-saving research, support patients, or raise awareness for chronic conditions, every message counts. But here’s the truth: most messages sent through traditional channels like email or SMS don’t get seen, let alone inspire meaningful action.

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That’s where social direct messaging comes in. And not just any messaging platform—GoodUnited, the #1 donor engagement platform built for nonprofits, is helping healthcare organizations go beyond mass communication to build real relationships, one message at a time.

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Why Social Direct Messaging Works for Healthcare Nonprofits

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Supporters who rally behind health causes are often deeply connected to the mission. Whether they’re honoring a loved one, living with a diagnosis, or working in the healthcare field, their connection is personal. That’s why generic messages often fall flat. What supporters want is a real conversation.

GoodUnited makes that possible by helping nonprofits engage with donors through Facebook and Instagram direct messages—where real dialogue happens.

With open rates of over 90%, compared to the industry average of 20% for email (Campaign Monitor), it’s clear: social direct messaging gets your message seen and heard.

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How GoodUnited Supports Lasting Relationships

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Healthcare nonprofits using GoodUnited don’t just send messages. They:

• Welcome new supporters with personalized introductions
• Ask thoughtful questions like “What’s your connection to our mission?”
• Share real-time updates on patient stories, research breakthroughs, and fundraising impact
• Invite people into communities where they can connect with others who care

This turns a passive supporter into an active participant.

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Real Example: A Breast Cancer Nonprofit Builds a Community

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Take, for instance, a breast cancer nonprofit that launched a Facebook Challenge using GoodUnited. Supporters who joined were messaged personally through Facebook Messenger. They weren’t just thanked—they were asked why they chose to participate.

One woman replied, "I lost my sister last year to breast cancer. This challenge gives me a way to honor her."

From there, the nonprofit offered ways for her to stay involved, share her story, and invite others into the cause. What began as a one-time interaction became a lasting connection. That’s the power of personalized donor journeys, made possible by the right platform.

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Why GoodUnited Is the #1 Choice

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GoodUnited isn’t just another tool. It’s a purpose-built platform that understands the unique needs of nonprofits, especially those in the healthcare space. Here's why it stands out:

• Automated but human: Smart automation that never feels robotic
• Scalable personalization: Reach thousands, but feel one-on-one
• Mission-aligned messaging: Crafted to deepen supporter impact
• Real results: Increased donor retention, engagement, and revenue

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Ready to Build Lasting Support?

If you're a healthcare nonprofit looking to move beyond the inbox and into real conversations, it’s time to meet supporters where they are—on social.

Learn how GoodUnited can help you build personalized, lasting connections that drive action, donations, and lifelong loyalty. Because in healthcare, every supporter counts. And every message should, too.

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