The Challenge: Building an Active Online Community

An autism awareness nonprofit wanted to create an ongoing online community using their Facebook group where their supporters could share stories, ask questions, and get involved as their Challenge on Facebook fundraising campaign was coming to an end.

They didn't want to lose the momentum from their dedicated social community and committed fundraisers. Direct or one-to-many outreach was impossible due to limited staff time and plus it felt impersonal after everything this community did to support the mission.

What could they do to solve for this?

The Solution: GoodUnited's Direct Messaging Solution

GoodUnited provided a solution: Messenger automation technology. By using direct and personalized messaging, GoodUnited aimed to help them build a lively online community on Facebook. The approach was simple but very effective:

^{🎯 1. Targeted Messaging}

^{GoodUnited sent a direct and tailored message to 5,125 Messenger contacts, asking them to join the group's existing Facebook community. This direct outreach was meant to quickly boost engagement.}

^{🤝 2. Building Community}

^{The automation technology gave the nonprofit's Messenger contact a direct link to join their Facebook group where they could connect, share, and engage, creating a real sense of community.}

^{💰 3. Promoting Fundraising & Advocacy Opportunities}

^{By bringing all their supporters into one interactive space, the nonprofit could easily promote future fundraising and advocacy events, ensuring high interest from an already committed group of supporters.}

Results: Amazing Growth and Engagement

^{The results were impressive:}

^{📈 1. Rapid Growth: In less than 12 hours, the Facebook group saw an 890% growth in membership.}

^{💥 2. High Engagement Rates: The direct message had a 72.4% open rate, with 3,710 recipients opening the message. Additionally, the campaign had a 16.7% click-through rate, with 619 people clicking through to join the group.}

^{🚀 3. Interactive Community: Within 24 hours, the new community saw 32 new posts and 51 comments, showing a high level of member engagement.}

^{⏰ 4. Efficiency: These results were achieved with just 30 minutes of staff time, highlighting the efficiency of leveraging GoodUnited’s Messenger automation technology.}

Proof Points: Showing Success

^{This campaign's success shows several key points about GoodUnited's Messenger automation technology, especially for nonprofits:}

^{💬 1. Messenger Automation: Using direct messaging through Messenger can greatly boost engagement and community growth.}

^{📣 2. High Engagement: Direct messaging gets higher engagement rates compared to regular social network posts.}

^{🎉 3. Efficient Use of Resources: Achieving great results with minimal staff time shows the solution's efficiency.}

The Significance: A Game-Changer for Nonprofits

^{GoodUnited's Messenger automation technology has been a game-changer for the autism awareness organization, helping them overcome initial pain points and build a thriving online community. This use case demonstrates the power of direct messaging and social network integration in driving high engagement and creating a supportive, interactive community. For nonprofits and fundraising professionals, this solution offers a reliable and efficient way to connect with supporters and promote their mission.}