From Social Media Likes to Lasting Support

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Social media makes it easy to gather likes, shares, and comments—but for nonprofits, those interactions don’t always translate into donations. You know the story: thousands of people engaging with your content, yet when you ask for support, the response is underwhelming. It’s frustrating.

Enter GoodUnited, the only direct message fundraising solution designed exclusively for nonprofits. We take care of everything—scaling, automating, collecting donor data, and engaging supporters in real conversations that drive action.

In this guide, we’ll explore how GoodUnited turns passive engagement into real donations, making fundraising easier, more effective, and more human.

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The Power of GoodUnited: Why Messaging Wins

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Imagine having the ability to personally thank every donor, engage with potential supporters one-on-one, and inspire lasting relationships—all without adding more to your team’s workload. That’s what GoodUnited does.

Traditional fundraising relies on broad email blasts and social media posts, hoping the right people see them. Direct messaging is different. It’s personal, it’s interactive, and it works.

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Why GoodUnited Works:

• We Do All the Work – You focus on your mission, we handle the messaging.
• Scalability – We engage thousands of supporters, individually.
• Personalized Outreach – Every donor receives a message tailored just for them.
• Seamless Integration – Our system works alongside your existing fundraising efforts.

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The Data Speaks for Itself

According to nonprofits using GoodUnited:

• 85% increase in donor engagement compared to email outreach.
• 35% higher conversion rates from social media followers to donors.
• 47% more repeat donations when using messaging sequences.

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How GoodUnited Converts Followers into Donors

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Step 1: Identifying Your Most Engaged Supporters

With GoodUnited, you don’t need to sift through analytics to find engaged followers. We track interactions for you and identify those most likely to support your mission.

• Who’s liking, sharing, and commenting? We find them.
• Who’s interacted with past campaigns? We reconnect.
• Who’s ready to give? We make it easy for them to donate.

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Step 2: Personal Messages That Feel Human

A donation ask should never feel like a generic sales pitch. With GoodUnited, each supporter gets a message that feels like it’s coming from a friend—not a faceless organization.

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Example Message:

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Hey [First Name],

We’ll never forget when you shared your story and started a fundraiser for [cause/campaign name]—your passion and generosity made such a difference! Seeing you rally your community for this mission was truly inspiring.

Right now, we’re working to [specific goal – e.g., provide clean water to 1,000 families], and we’d love to have you with us again. Even a small gift of [$X] could make a real impact. Would you consider joining us today?

Thank you for everything you’ve done to support this cause—you’re an important part of this journey!

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Step 3: Following Up and Keeping Donors Engaged

Fundraising isn’t just about the first gift—it’s about building lasting donor relationships. That’s why GoodUnited’s messaging sequences don’t stop at the ask.

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With GoodUnited, your nonprofit can:

• Personally thank every donor (without manually sending hundreds of messages).
• Share updates on how their gift is making a difference.
• Invite them to exclusive experiences, deepening their connection to your cause.
• Encourage peer-to-peer fundraising, turning donors into advocates.

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Example Follow-Up Plan:

• Day 1: Thank them for their donation and share a quick impact update.
• Week 1: Share a story from someone who benefited from their gift.
• Month 1: Invite them to an exclusive virtual event.
• Quarterly: Send an impact report, showing them their continued influence.

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Step 4: Measuring Success & Optimizing Strategy

Your nonprofit needs real results, not just good intentions. GoodUnited provides clear, actionable data on:

• Open Rates – How many supporters read the messages?
• Response Rates – How many engage with your cause?
• Click-Through Rates (CTR) – How many follow donation links?
• Conversion Rates – How many actually donate?
• Donor Retention Rates – How many come back to give again?

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With GoodUnited, you’re not guessing what works—you’re using data to grow.

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Real Impact: How GoodUnited is Changing Fundraising

Hundreds of nonprofits have seen incredible results partnering with GoodUnited.

They:

• Used direct messaging to personally thank donors.
• Sent engaging follow-ups to keep supporters involved.
• Used messaging to facilitate quick, mobile-friendly donations.

Key Takeaways from Their Success:

• Make giving effortless – Fewer clicks = more conversions.
• Show appreciation – A simple thank-you strengthens relationships.
• Use storytelling – Donors connect with real impact stories.
• Keep the conversation going – Ongoing engagement leads to repeat donations.

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The Future of Fundraising is Personal

In today’s digital world, mass outreach isn’t enough. Nonprofits need real, personal engagement to turn casual followers into lifelong supporters. That’s exactly what GoodUnited delivers.

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Ready to Get Started with GoodUnited?

• We do the work – Your team doesn’t need to lift a finger.
• We turn likes into donors – Scaling engagement like never before.
• We help you build lasting relationships – Not just one-time gifts.
• We prove results – Data-backed strategies that work.

By partnering with GoodUnited, your nonprofit can unlock the power of direct messaging and start turning social engagement into lifelong donor support.

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Schedule a Demo Today to see how we can help grow your impact.

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