GoodUnited Gets Added to New Category, Remains a Leader in Another in G2s Latest Market Refresh
Drake wasn't talking about us when he said "we're going back to back", but, you know what? That 100% applies here.
Our team thrilled to announce that GoodUnited, the market leader for fundraising software for social media, has been officially added to G2's "Fundraising Software" category. In addition to this, we've maintained our market leadership in the Conversational Marketing category as well.
The full breakdown of this huge achievement is 👇 and you can find the full G2 Grid report for Fundraising Software here and Conversational Marketing here.
G2 2024 Grid for Fundraising Software
How G2 Evaluates Software Vendors
G2 is a popular software review platform that rates and reviews various software products based on user feedback. For the "Fundraising Software" category, G2 typically rates companies based on product feature availability and baseline qualification criteria.
To qualify for inclusion in the Fundraising category, a product must:
- Provide features to create multiple options for donations and gifts
- Manage donor information and communications - for both existing or potential donors
- Allow users to create, manage, and monitor campaigns to attract new donors
- Include online options for one-time or recurring donations and gifts
- Deliver reporting and analytics to evaluate fundraising initiatives or donors' contributions
(We took the above requirements directly from G2.com - you can find them here)
In addition to feature requirements, here's the baseline qualification criteria G2 uses for all software categories:
- User Reviews: G2 heavily relies on user reviews to rate products. These reviews provide insights into the product's strengths and weaknesses, as well as the overall satisfaction of the users.
- Satisfaction Scores: G2 calculates a satisfaction score based on user reviews. This score reflects the overall satisfaction of users with the product.
- Market Presence: This is determined by a combination of factors including the company's revenue, employee growth, and social impact. A higher market presence usually indicates a more established and trusted product in the market.
- Features & Functionality: G2 often breaks down ratings by specific features or functionalities of the software. This allows potential buyers to understand how well a product performs in specific areas that might be crucial for their needs.
- Ease of Use: This is another important factor. If a product is difficult to use, it's likely to receive lower scores in this area, even if it's powerful or feature-rich.
- Customer Support: The quality of customer support can significantly influence user satisfaction. G2 considers how well companies support their users when issues arise.
- Implementation: This refers to how easy it is to get the software up and running. Products that are easier to implement will generally receive higher scores in this area.
- Relationship: This metric evaluates the relationship between the software provider and the customer, including factors like ease of doing business, quality of support, and likelihood to recommend.
For awards, G2 often recognizes products that excel in specific areas or overall. For instance, they might have "Leaders" in a category, which are products that score high in both market presence and user satisfaction. They might also recognize "High Performers", which are products that have high user satisfaction scores but a smaller market presence.
How GoodUnited Was Ranked
Companies included in the G2 reports for conversational marketing software are ranked by customer satisfaction (based on actual user reviews) and overall market presence (market share, seller size, and social media impact are a few data points that are considered).
Once these scores are calculated, they are placed into four quadrants on the G2 grid report and provide a visual representation of the final scores.
What Our Customers Say About GoodUnited
GoodUnited is helping my nonprofit reach new audiences and raise additional funds through a new channel. The donations and new constituents we receive from GoodUnited's work through Facebook are additional and are not cannibalizing other revenue programs [...] Since onboarding GoodUnited, my nonprofit has seen an almost 2,000% increase in Facebook revenue.
Becca L. - Annual Giving Director
Read the full G2 review
GoodUnited has helped us acquire new fundraisers and supporters and elevate our current strategies in a new different way.
Chelsea E. - Sr. Director of Peer 2 Peer Giving
Read the full G2 review
GoodUnited - the Future of Social Media Fundraising
Less than 1% of the $500 billion donated annually comes through social channels - something that can be traced back to a donor experience that is often robotic being at the mercy of unpredictable content algorithms.
As a result, nonprofits are left to fend for themselves across 4 key fronts:
- A decline in individual donations.
- Lack of a steady stream of new donor leads.
- Year-over-year drop in fundraising revenue without a solution in sight.
- Shrinking resources, demanding more results with fewer inputs.
As a direct answer to these potentially mission-altering problems, GoodUnited's fundraising software for social media is helping nonprofits engage and fundraise on social media.
With GoodUnited, nonprofits of all sizes can:
- Jumpstart Acquisition: Gain supporters using fully trackable URLs.
- Boost Engagement: Connect with supporters directly in-channel using conversational messaging.
- Accelerate Revenue Growth: Drive donations and fundraisers with in-channel CTAs and clear attribution.
- Tap Into Social Fundraising Expertise: Benefit from our proven 7+ years of experience with services in Strategy, Ads, and Community Engagement, especially for Challenges on Facebook.
Want to know how GoodUnited can help your nonprofit drive more leads and revenue on social media networks? Start a conversation with us here.
