Reach exactly the right people with supporter segmentation

Blend the right mix of audience data and
behavior to build perfectly targeted audiences

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Build your audiences your way

Define precise audiences with as many conditions (and as much data) as you need. Segment by factors like:

Lapsed Donors
Donor Frequency
Fundraisers Created
Donations
Challenge Participation
Connection to cause
Location

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Revitalize Donor Engagement

Create segments and target your messages based on donor frequency, lapsed donors, giving levels and so much more.

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Your secret weapon for powerful personalization

GoodUnited’s code-free, easy-to-use, segment builder with predefined audiences goes beyond the basics so you can personalize messages based on factors like giving history, location, and affinity for your organization.

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